How Baron & Chestney Real Estate Gets the Deal Done


Because of our home seller discount real estate commissions and home buyer realtor commission rebates, Baron & Chestney Real Estate essentially bridges the price gap between home buyer and home seller in order to make the real estate transaction happen. What is the price gap? It is the difference in dollars between the minimum price for which a home seller will sell the property and the maximum price that a home buyer will pay for the property. Let’s be honest — even when the real estate market is extremely “hot” or extremely “cold”, it is simply human nature to want a better deal. So, often the parties involved in the potential transaction both “hit a brick wall” when it comes to price negotiations. When the market is “stagnant”, this behavior becomes even more pronounced. All too often, homes that really should be transacted simply sit on the market, simply because neither home buyer nor home seller is willing to budge an inch on the price. So, if neither the seller nor the buyer is willing to negotiate any further, what else can be done? At Baron & Chestney Real Estate, We have solved that dilemma. Home sellers and home buyers can both afford to be much more flexible when they are working with a discount broker from Baron & Chestney Real Estate, because our discount realtors are cushioning the financial impact of the real estate transaction by giving up a substantial portion of their real estate commissions. Our discount real estate brokers do this in the interest of facilitating the deal. Naturally, our discount realtors want deals to go through. Let’s face it — ALL real estate agents and real estate brokers want transactions to happen! The difference, though, is that we are willing to “put our money where our mouth is”, so to speak, whereas our standard 6% commission national real estate chain competitors simply keep hoping and praying and trying to talk the buyer and/or seller far past their limits of comfortability in terms of the sales price. Instead, at Baron & Chestney Real Estate, we actually DO something about it, rather than take a passive “wish and hope” approach. Our discount real estate brokers are willing to sacrifice between 2% to 4% in real estate commission dollars that they would otherwise earn. Our competitors do not make use of this strategy– for whatever reason, they are either unable to, unwilling to, or both*

*(As previously mentioned, some slight realtor commission discounting has begun more recently, largely as a result of the discount real estate brokerage exerting substantial competitive pressure upon our old fashioned 6% counterparts, but even then it is typically only about .5%, and is not a substantial difference maker).

At Baron & Chestney Real Estate, our philosophy is that, although we will make less commission per deal, in the long run our discount real estate brokerage will still do better because we will get referrals from both home buyers and home sellers, and we will handle more transactions, and grow through affiliation with the “smart” clients, who realize the wisdom and potential of our system. Let’s be blunt: perhaps the biggest public criticism of the real estate industry as a whole is that standard realtor commission rates are just WAY TOO HIGH! Home sellers pay the realtor commissions begrudgingly, and often feel that they are either largely unearned or just FAR too much compensation for the work actually done by the real estate agent. At Baron & Chestney Real Estate, we feel that our discount real estate commission rates are fair, as well as earned. Our discount realtors would rather handle more transactions at a lower profit margin than fewer transactions at a higher profit margin per transaction. In the end, this helps us to earn the respect and loyalty of our clientele, as well as their referrals to friends, relatives, neighbors, coworkers, etc. At Baron & Chestney Real Estate, We truly believe that home sellers, home buyers, and our discount brokers all end up as big winners. Real Estate brokers and real estate agents who are on the other side of a transaction from us win, too! We can help them sell that property that they have listed or help their home buyer clients buy one of our listings without taking the money out of their pockets, and they appreciate that fact very much! At Baron & Chestney Real Estate, our real estate deals get DONE!

Getting The Deal Done For Home Sellers: Home sellers realize that they will only be paying 2% to 4% in total realtor commissions when their house is listed with Baron & Chestney Real Estate. Therefore, they can realistically entertain an offer of between 2% to 4% below asking price, and still net the same proceeds after the sale of their home, because they are thinking in terms of net dollars back to them. If a Baron & Chestney discount real estate broker is representing both home buyer and home seller, the potential “buffer zone” on the price gap can be as much as 4%*– that’s $20,000 on a $500,000 house, and $40,000 on a $1,000,000 home! That is a SUBSTANTIAL price negotiation zone! You can bet that that magnitude of a “buffer zone” will help close that price gap between home buyer and home seller and make that real estate transaction close. The Baron & Chestney Real Estate business model works especially well in a “cooler” real estate market. In a very “hot” real estate market, multiple offers are often made for well over the asking price, but even then — there is never a time when smart home sellers or home buyers would not like to save thousands of dollars on any real estate transaction! So, whether it is a hot realty market or a cold realty market, and whether our clients are home buyers or home sellers, or both, dollars are still dollars! The Baron & Chestney Real Estate business model always puts more money in the pockets of our clients by reducing the amount of real estate commissions that would otherwise have been paid to the real estate brokers and real estate agents. Discount real estate is the future of real estate. Baron & Chestney Real Estate is the future of real estate. It’s really very simple: “give the people what they want”. We do! Our old fashioned competitors do not.

*(Assuming a standard 6% real estate commission rate, with a standard 3% realty commission to home selling broker and 3% realty commission to home listing broker)

Getting The Deal Done For Home Buyers: Home Buyers can submit offers of up to 2% to 4%* below the asking price with a realistic chance of having their offer accepted, when it’s a Baron & Chestney Real Estate listing. If a Baron & Chestney discount realtor represents the home buyer in the purchase of a NON-Baron & Chestney listing, the home buyer can submit a full price offer, yet also realize that after the deal closes escrow, they can expect a 2%* cash rebate back from Baron & Chestney Real Estate — so they essentially paid 2% less for the property, courtesy of Baron & Chestney Real Estate. By coming in at a full price offer, (Or, in a bidding war, which can occur in a “hot ” market, being able to bid as much as 2% over asking price, or 2% more than they would otherwise be able to bid), the home buyer has a much better chance that his offer will be accepted by the home seller and therefore a better chance of winning the bidding war. In all cases, using a Baron & Chestney discount real estate broker will result in a substantial savings of thousands of dollars for our home buying clients!

*(Assuming a standard 6% realtor commission rate, with a standard 3% realtor commission to home selling broker and 3% realtor commission to home listing broker)

For some excellent examples of how the Baron & Chestney Real Estate business model works, read our “ABOUT” section, by clicking on the link to the left, or by mousing over and clicking on the home page link.

San Francisco – Oakland Bay Bridge at Night, From Yerba Buena Island

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Baron & Chestney Real Estate offers FULL SERVICE discount real estate brokers who will sell your San Francisco Bay Area home for a discount realtor commission of only 2% to 4% in TOTAL. Home buyers who purchase a home using our home buyer rebate program will get a realtor rebate of up to 2% of the selling price of the home. Serving your discount real estate needs throughout 10 San Francisco Bay Area counties, our discount realtors will save you THOUSANDS of dollars in real estate commissions, whether you are selling a home or buying a home, or BOTH! Call a Baron & Chestney Real Estate discount real estate broker today, and let our home seller discount real estate commissions and home buyer discount realtor rebates save you thousands of dollars in realtor commissions on your next bay area realty transaction! Call US first!